It may not be too late to invest in SoFi Technologies Inc. (NASDAQ: SOFI) even though the fintech stock has already gained nearly 35% in recent weeks, says a senior analyst at Citizens JMP.
According to Devin Ryan, shares of the neobank could climb all the way back to $17 by the second quarter of 2026. His price target on SOFI translates to about a 35% upside from current levels.
Ryan expects the company’s exceptional growth potential, strong product cycle, and improving profitability to help its shares hit new milestones in 2025.
SoFi stock does not currently pay a dividend, though.
What makes SoFi stock a compelling opportunity?
Last week, SoFi said its users can now gain exposure to immensely valuable private companies like Anthropic and SpaceX via its Cosmos Fund.
The new offering could contribute to what Devin Ryan dubbed a “substantial earnings potential” that is being largely undervalued.
“Having achieved GAAP profitability in 2024, SOFI is at an inflection point … offering a compelling long-term investment opportunity,” he argued in a recent note to clients.
Citizens JMP expects the Nasdaq-listed firm to grow its overall revenue by 25% this year and then another 26% in 2026.
Versus its 52-week low, SoFi stock is up nearly 100% at the time of writing.
SOFI’s tech platform has massive room for growth
Citizens’ Ryan is bullish on SoFi shares despite a challenging macroeconomic backdrop, also because the firm’s technology segment has a total addressable market of as much as $20 billion.
This indicates massive room for growth given SOFI’s penetration in that market currently sits at 2.0% tops.
The analyst expects a continued increase in member count to drive an annual revenue growth of more than 40% in the company’s tech unit over the next five years, which would mean a material acceleration from 24% year-on-year growth in SoFi’s technology platform in its fiscal Q4.
Note that other Wall Street analysts do “not” particularly agree with Ryan, given the consensus rating on SoFi stock currently sits at “hold” only.
What else makes SoFi shares worth owning in 2025?
Devin Ryan touted the fintech’s product launches in his research note and cited low customer acquisition costs as a reason to buy SoFi stock in 2025 as well.
The firm’s “modern app ecosystem and ownership of the economic value chain provides a better customer experience, supports multi-product adoption, and accelerates the flywheel of more member growth and higher lifetime member values,” he added in his research note last week.
SoFi shares are attractive at writing as the financial services company has a history of beating Street estimates.
Its latest earnings release in late January marked the fourth consecutive time it came in ahead of expectations for a quarter.
What’s also worth mentioning is that SOFI stock once traded at north of $25 as well.
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