Toyota Motor Corp reported Monday that its global vehicle sales rose for an eighth consecutive month in August, supported by strong demand for hybrid models in the United States despite weaker domestic performance.
Worldwide sales increased 2.2 percent year-on-year to 844,963 vehicles, with US sales climbing 13.6 percent.
Sales in Japan, by contrast, fell 12.1 percent.
The automaker’s global vehicle production grew 4.9 percent, marking a third straight month of expansion.
| Category | August 2025 Sales | 2025 Cumulative Total |
|---|---|---|
| Toyota (incl. Lexus) | 844,963 | 6,903,693 |
| – Sales inside Japan | 96,269 | 999,963 |
| – Sales outside Japan | 748,694 | 5,903,730 |
| Total (Toyota + Daihatsu + Hino) | 900,598 | 7,409,273 |
| – Sales inside Japan | 134,447 | 1,365,233 |
| – Sales outside Japan | 766,151 | 6,044,040 |
The figures include sales and production for Toyota’s luxury Lexus brand.
When including subsidiaries Daihatsu Motor Co. and Hino Motors Ltd., Toyota reported total global sales in August of 900,598 units, up just over 1 percent from a year earlier.
Sales outside Japan rose nearly 4 percent to a record monthly high, while domestic sales dropped more than 10 percent.
Global production, including these units, rose almost 4 percent to 837,869 vehicles.
Hybrid and Electric Vehicles Drive Growth Abroad
The company highlighted robust growth in hybrid vehicle sales, particularly in the US, where Toyota and Lexus brands combined to post nearly a 14 percent gain in August.
Globally, battery-electric vehicle (BEV) sales increased 35 percent to 17,056 units, though only 18 BEVs were sold in Japan.
The global sales expansion comes despite challenges in Japan, where sales continue to be hampered by economic softness, and amid trade disruptions linked to President Donald Trump’s tariffs on imported cars and auto parts.
The tariffs, set at 15 percent, have led Toyota to lower its annual profit guidance.
Impact of tariffs on profit outlook
Toyota projects operating income of ¥3.2 trillion for the fiscal year ending March 2026, down from an earlier forecast of ¥3.8 trillion.
The company expects a roughly ¥1.4 trillion ($9.5 billion) reduction in its bottom line due to the tariffs.
Despite these headwinds, Toyota has maintained steady growth in most major markets this year, continuing a streak of record vehicle production and sales over the past seven months.
The automaker’s strong performance in the US market, led by hybrids, has helped offset challenges in Japan and global trade tensions, underscoring the resilience of its global operations.
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