Robinhood Markets Inc (NASDAQ: HOOD) is extending its winning streak on Monday, pushing nearly 10% higher to a record $133, and cementing its status as one of 2025’s standout performers.
HOOD shares have more than quadrupled this year on the back of product rollouts and strategic pivots that signal its ambition to evolve into a full-fledged financial ecosystem.
Today’s momentum in Robinhood stock is related to two very different corners of its business – a newly launched premium banking service and a significant increase in activity in sports prediction markets.
Together, they underscore HOOD’s push to diversify revenue and deepen customer engagement.
How will Robinhood Banking help HOOD shares?
Robinhood shares are pushing higher this morning partly because the company’s foray into high-end banking is turning heads.
Vlad Tenev – the firm’s chief executive, revealed late on Friday that they have started onboarding external users to the new Robinhood Banking service, available only to Gold members for now.
The offering goes far beyond basic checking – it includes estate planning, tax advisory, and access to exclusive perks like private jet travel and red-carpet events.
Partnering with Coastal Community Bank, HOOD is positioning this as a prestige product aimed at affluent users.
Analysts see it as a strategic move to increase customer lifetime value.
“Checking and savings accounts at Robinhood will result in stickier relationships, deeper wallet penetration, and higher trading volumes,” wrote Jefferies analyst Patrick Moley in a client note.
How prediction markets activity affects HOOD shares
While Robinhood Banking grabbed headlines, the firm’s recent partnership with Kalshi is quietly becoming a meaningful revenue stream as well.
Over the weekend, prediction market volume for football games – both college and NFL – spiked to $538 million.
HOOD earns a small fee for each contract traded via its platform, and those micro-transactions are adding up.
Tenev posted this morning that cumulative volume for Q3 had already crossed 2 billion contracts – and Jefferies projects that figure will hit 2.5 billion by quarter’s end, translating to roughly $25 million in revenue.
The surge reflects growing interest in alternative financial instruments and Robinhood’s ability to monetize niche verticals without heavy infrastructure costs – all of which could translate to further upside in HOOD stock.
Is Robinhood becoming the everything app?
Robinhood’s latest moves signal its commitment to becoming a one-stop shop for financial services – from trading and banking to prediction markets and tax planning.
The company’s ability to execute across such varied domains is impressive, but investors should remain grounded.
Why? Because Wall Street analysts currently have a mean target of roughly $122 on HOOD shares, which suggests much of the upside may be baked into them already.
With shares up nearly fivefold over the past year, expectations are high. Continued innovation sure is key – but so is operational discipline.
Robinhood may be building the “everything app,” but sustaining its valuation will require more than just bold ideas – it will demand consistent delivery.
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